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SMS marketing doesn't have to be hard. Read these 4 tips to improve your SMS marketing technics Marketing through cell phones' SMS (Short Message Service) is becoming increasingly popular since the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages are read within four minutes, making them highly convertible. Over the past few years SMS marketing has become a legitimate advertising channel in some parts of the world. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM message (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) on the other hand has remain an issue in many other parts of the world, partly due to the carriers selling their member databases to third parties. Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new ch